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Over a decade of doing drugs, and we’re still fresh.

bMod is a privately owned, full-service, healthcare dedicated agency that opened its doors in March of 2003. Steady growth has led to over 35 employees in offices in Montreal (HO) and Toronto, with over 20 product and corporate brand clients.

The Founders

bMod is headed by 3 senior strategic partners, each with over 15 years of pharma experience, who ensure consistency and depth of service across all clients. Not to mention exceptional grace under pressure.


Eric Frendo

BSc, MBA, APMR – Strategic Consultant

Eric has over 20 years of experience in the pharmaceutical industry including 8 years in marketing and sales at Merck Frosst. Eric has experience in virtually every therapeutic area and enjoys using his creativity to energize a brand.

Prior to founding bMod Communications, Eric was a principal and led the sales and marketing efforts of I.C. Axon Inc., one of North America’s leading digital communications companies with a healthcare focus. During his tenure at I.C. Axon, Eric was involved in over 20 award-winning websites and CD-ROMs. 

Eric joined I.C. Axon in 1997, at a time when it had 12 employees and annual revenue of less than 1 million dollars. When Eric departed in 2001, I.C. Axon made the Profit 100 list of Canada’s fastest growing companies and was named one of Canada’s fastest growing technology companies by the Deloitte & Touche Canadian Technology Fast 50.

Eric has a Bachelor of Science from the University of Toronto and an MBA from York University’s Schulich School of Business.



Kathryn Buck

BSc, LLB – Strategic Consultant

Clients who have worked with Kathryn recognize her as a highly strategic marketer who takes a very customer-centric approach. As Executive Vice President at bMod, Kathryn manages the Client Services team and acts as a Strategic Consultant, helping to facilitate Clients through their brand planning processes.

Kathryn has extensive experience in the healthcare market. Her current core clients include Bayer, AbbVie, and Pfizer. She has also consulted for business-to-business, finance and fundraising entities.

Prior to founding bMod Communications, Kathryn acted as Director of Client services for 5 years at Publicité Anderson, mentoring a team of Account Managers and acting as Strategic Consultant for clients like Pfizer and Merck Frosst. Previous to Anderson, Kathryn headed up the pharmaceutical division at Canada Direct, a direct marketing company specializing in Customer Relationship Management (CRM) programs.

Kathryn holds a Bachelor of Science from University of Toronto and a Bachelor of Laws from Osgoode Hall Law School.





Murray Forrestall

BSc, MBA, APMR – Strategic Consultant

Murray has over 20 years of pharmaceutical experience, in sales & sales management, sales training and product management, and a range of other areas. As a partner at bMod Communications for the last 6 years, he oversees multiple brands in a wide array of therapeutic areas.

Previously, Murray has spent time at Pfizer Canada in Business Technology and New Product Development and Vice-President of I.C. Axon, a leading healthcare focused digital communications company.

Murray holds a BSc from Acadia University and an MBA from McMaster University.



Contact Us

Contact Eric, Kathryn or Murray at 888.499.9889 (toll free) or at 514.845.9889 to discuss partnership opportunities.
Fax Us: 1 (888) 845-6059

Visit Us
3981 Boulevard Saint-Laurent, Suite 400
Montréal (Québec) H2W 1Y5

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