Privacy Policy for bMod Communications

Effective Date: 2024-11-18

1. Introduction

bMod Communications (“we,” “us,” or “our”) is committed to protecting the privacy of visitors to our website (“Website”). This Privacy Policy outlines how we collect, use, and disclose information in compliance with the Act Respecting the Protection of Personal Information in the Private Sector (Quebec) and the guidelines issued by the Commission d’accès à l’information du Québec (CAI).

2. Purpose of Collection

We use Google Analytics to collect information about how visitors use our Website. This data helps us to:

  • Analyze Website traffic and usage patterns.
  • Improve the content and functionality of our Website.
  • Enhance user experience.
  • Understand the effectiveness of our marketing efforts.

3. Information We Collect

3.1 Google Analytics

We use Google Analytics, a service provided by Google, to collect certain information about your visit to our Website. This includes:

  • Technical information: This may include your IP address (which may be anonymized), browser type, operating system, referring web page, pages visited, date and time of your visit.
  • Usage data: This includes information about how you interact with our Website, such as the pages you visit, the links you click, and the time you spend on each page.

3.2 How Information is Collected

Google Analytics collects information through various means, including:

  • Cookies: These are small text files placed on your device to collect information about your browsing activity.
  • Website interactions: Google Analytics tracks your activity on our Website, such as page views and clicks.


3.3 No Collection of Personally Identifiable Information

We do not collect any personally identifiable information (PII) such as your name, address, email address, or phone number through Google Analytics or any other means on our Website.

4. Use and Disclosure of Information

The information collected through Google Analytics is used solely for the analytical purposes outlined in this policy. We do not share, sell, rent, or otherwise disclose any of this information to third parties, except as required by law.

5. Retention of Information

We retain data collected through Google Analytics for the period necessary to fulfill the purposes outlined in this Privacy Policy, in accordance with legal requirements and best practices.

6. Your Rights

Under Quebec privacy laws, you have the following rights with respect to your information:

  • Right of access: You have the right to access the information we hold about you.
  • Right of rectification: You have the right to request that we correct any inaccurate or incomplete information we hold about you.
  • Right of opposition: You have the right to object to the processing of your information in certain circumstances.
  • Right to withdraw consent: You have the right to withdraw your consent to the collection of your information at any time.
  • Right to file a complaint: You have the right to file a complaint with the Commission d’accès à l’information du Québec (CAI) if you believe that we have not complied with applicable privacy laws.

To exercise any of these rights, please contact us using the information provided below.

7. Cookies and Tracking Technologies

7.1 Cookie Management

Our Website uses cookies to enhance your browsing experience. You can manage your cookie preferences and disable cookies through your browser settings.

7.2 Disabling Cookies

Disabling cookies may affect the functionality of our Website and limit your access to certain features.

8. Categories of Employees with Access

The following categories of employees within bMod Communications have access to the information collected through Google Analytics:

  • Management Team
  • Digital production and strategy team

9. Third parties with Access

We use Google Analytics, a service provided by Google, to collect and process information about your use of our Website. Google’s privacy policy governs their use of this data.

10. Security Measures

We take reasonable security measures to protect the information collected through Google Analytics from unauthorized access, use, or disclosure. These measures include data encryption and access controls.


11. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. Any changes will be posted on our Website.


12. Privacy Officer

Kathryn Buck
kathryn@bmodgroup.com

13. Contact Us

If you have any questions about this Privacy Policy, please contact us at:
partners@bmodgroup.com